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Share the Dream of A Better Future Through Unconventional Marketing
It’s always wonderful to see non-profits using guerrilla marketing tactics to see real and powerful results. I think these examples of guerrilla marketing are very interesting because they obviously...
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Yahoo! Mailbox: The Purple People Greeter
The Purple People Greeter is a genius guerrilla campaign that was executed by e2 marketing. The campaign itself is much like the coca cola happiness vending machine but slightly different. In my...
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Does Sex Still Sell? The Axe Campaign Strategy – Larissa Riquelme
AXE, a company known for their sexy advertising campaigns, has done it again with their latest unconventional marketing campaign. The principal challenge was to stand out during the World Cup 2010...
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Interactive YouTube Video Lets You Take Control
This is an interesting YouTube video from the Coca-Cola company for their Sprite Zero drink. Coca-Cola has done really creative guerrilla campaigns in the past that usually reached the offline...
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Schick Razorbombing Builds Campaign Through Viral Meme
Planking, horsemaning, cone-ing, ignore-ing, and now razorbombing? We’ve all seen the memes pop up, but none of them really utilized this viral nature in an advertising campaign until now. The brand...
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QR Code Made From 411 OREO Cookies
Ever wonder if would be possible to create a QR code out of OREOs? I know I have! Well thankfully the wonderful people over at RedPepper decided to take the challenge. With 441 OREO cookies, they...
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Orange Creates Social Buzz via Facebook Integrated Bracelets
Orange is an avid supporter of international sport event. Orange believes in pushing the envelope to bring people ever richer experiences straddling the real & digital world. At Roxy Pro 2011,...
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Sweden’s Safest Hands iPhone App A Hit or Miss?
“This week the competition ‘Sweden’s safest hands’ kicked off. A competition where we challenge people in Sweden to carry parcels as safe as the Swedish Post, by using their iPhones. If you ‘deliver’...
View ArticleQR Codes Seen from the Sky in Google Maps
Phillips & Co. says in a statement that Google Earth has been downloaded 400 million times and “by integrating a readable code into the space-accessible profile, mobile users can access dynamic...
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Chevrolet Sonic Bungee Jumps in Social Campaign
General Motors decided to take a social approach to launching their new 2012 Chevy Sonic by sending the car off a 100-foot structure. The social campaign urged users to log into LetsDoThis.com and...
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10 of the World’s Biggest Advertisements
Since advertising began there has always been a race to create bigger and bolder adverts. By creating’ The World’s biggest advert’ automatically assists in creating free media coverage around the...
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5 Guerrilla Marketing Strategies We Hope To See In 2012 [OPINION]
This past year we’ve seen some really creative and unique guerrilla marketing examples. New marketing strategies such as the use of QR codes, augmented reality and 3D projection mappingonly touched a...
View ArticleTrue hard guerrilla for organ donors
In a live experiment in Germany, people in a station are confronted with a patient, who is waiting a bit longer than just for the next train: for a life-saving organ! In Germany patients have to wait...
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Shock vs. Schlock: Dignity in Unconventional Marketing
Guerrilla marketing, at its most effective, includes creative, low-cost strategies that literally ambush a potential audience. It’s best used by small businesses, NGOs and nonprofits, but large...
View ArticleCoca-Cola: The Dancing Vending Machine
Coca-Cola company has done it again. We’ve all seen the famous ‘Happiness Vending Machine‘ where students were awarded free Coke with an added twist. This unique vending machine not only dispensed...
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